Tag: San Jose SEO

How To Beat Google’s Duplicate Content Filter

Duplicate Content

Google’s duplicate content filter has been the target of much discussion on SEO search engine forums. Recently search engine hackers Googlewashed Matt Cutts’ blog, to prove a point. Those guys sure do some interesting stuff.

A while ago, I wrote an article on how to benefit from article marketing by using unique content, which I describe in detail in my SEO manual.

I rewrote the article to reflect the concerns of webmasters and article marketers today. Feel free to reprint it on your blog, with the resource box intact.

Article Marketing Tips: How To Beat Google’s Duplicate Content Filter

If you have any interest in getting high search engine rankings for your website (and who doesn’t) you’ve probably been sold the idea that writing and publishing your own articles will do it for San Jose SEO.

Here’s why that’s not entirely true.

Imagine the following scenario…

You write an article around a keyword or keyphrase you want to rank well for.

You submit that article to all the article submission sites and directories and ezines you can find.

Your article gets published in hundreds of places.

You now have hundreds of links pointing back to your main site…

But your own site never shows up in the top ten results for that particular keyword or keyphrase.

Instead, you find that there are lots of other sites carrying your article that rank better than yours.

You’ve completely missed out on an excellent opportunity to get high rankings for your keyword or keyphrase.

Even worse… you just handed your precious keyword-rich content on a platter to possible competitors who happened to publish your article on their website and may have lost some of your most targeted visitors and sales to them.

Google’s Duplicate Content1

So where did you go wrong?

Your mistake lay in using your article for entirely the wrong purpose. You failed to use the power of article marketing to give your site an unbeatable advantage over others.

Here’s how to use your articles the right way to boost your search engine rankings.

1. Publish Unique Content On Your Website

When you make an article available for reprint, the article, by virtue of it being published on hundreds of other sites, now no longer qualifies as unique (the operative word here) content.

Google’s duplicate content filter will make the more authoritative sites that publish your article rank higher than yours for the keywords your article is optimized for.

Instead of making your article the main course, use it as an appetizer to direct search engines and readers to a unique, optimized report or white paper on your website, and you’ll see dramatically different results.

2. Use Your Article As Spider Bait

Think of your articles as simply the conduit that leads search engines to your website.

Publishing your articles all over the web is like leaving scraps for a puppy (a.k.a. the search engines) that follows them all the way back to the kennel (a.k.a. your website) where it can feast on the main course – your unique content.

3. Use Keyword-Rich Anchor Text In Your Resource Box

Use your primary keywords or keyphrases in the anchor text of the article resource box that contains a link pointing back to your unique content San Jose SEO Expert.

This will create hundreds of keyword-rich links pointing back to the well-optimized report on your website, and boost your keyword ranking of your choice.

Follow the steps above and you can use your content the right way to beat Google’s duplicate content filter.

What are the Meta Tags NOODP and NOYDIR and how to use them in San Jose SEO?

Not long ago I worked with a client who had <meta name=”robots” content=”NOYDIR” /> as well as <meta name=”robots” content=”NOODP” /> tags in their meta tags data. I believe that there is a need to study in depth the purpose of these two tags and how they can affect San Jose SEO.   A while back we wrote on a similar topic when the new canonical tag came out. But it’s been a few months and I feel it’s important to highlight the two tags individually.

San Jose SEO
San Jose SEO

We will discuss the tag NOODP first. According to Matt Cutts blog, in some cases, if someone types in a keyword into the search, Google may use descriptions from the open directory project as the page title and meta description for you organic SEO listing.  The NOODP tag allows you to essentially opt out of the open directory project title and description override.  Just in case you weren’t aware, the open directory project is DMOZ.  Matt mentions that it may take 3 to 4 days for your NOODP meta tag to update after your page was re-crawled.

The benefits of using this meta tag is if you do have a DMOZ listing it is possible for a site to drop in page rank for specific keywords that are present in your specified page title and meta descriptions.  Matt says you may not notice a major difference in position, but enough for you to possibly lose a couple hundred visits.  Unfortunately the DMOZ listings can often use outdated, inaccurate or not very well written.

The NOYDIR meta tag is often used to prevent the search engines from displaying your Yahoo! Directory page title and meta description.  This is used for all of the same reasons mentioned above, only it’s for Yahoo!. Some say that Yahoo!’s spider ‘slurp’ is the only spider that will use the Yahoo! Directory page title and meta description.

There are several motheds to use these tags for best San Jose SEO effects:

  1. You can add them in separately for DMOZ, Yahoo! Directory and even for MSN by using the three tags below:

If you only have the problem with Google, you can use this:

<meta name=”googlebot” content=”NOODP” />

If you only have the problem with Yahoo!, you can use this:

<meta name=”slurp” content=”NOYDIR” />

If you only have the problem with MSN, you can use this:

<meta name=”msnbot” content=”NOODP” />

  1. Or for a quicker way to implement these tags, is to add one single line of code with multiple attributes separated by commas to exclude both the DMOZ and Yahoo! Directory from displaying their page titles and meta descriptions.

<meta name=”robots” content=”NOODP,NOYDIR” />

So, if you ask yourself, when was the last time I looked at or updated my DMOZ or Yahoo! Directory page title and meta description? And the answer is never, you may just want to implement these tags to avoid allowing the search engines to use an older SEO San Jose, outdated and possibly irrelevant title and description from these two sources.

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