Tag: San Jose SEO expert

How To Beat Google’s Duplicate Content Filter

Duplicate Content

Google’s duplicate content filter has been the target of much discussion on SEO search engine forums. Recently search engine hackers Googlewashed Matt Cutts’ blog, to prove a point. Those guys sure do some interesting stuff.

A while ago, I wrote an article on how to benefit from article marketing by using unique content, which I describe in detail in my SEO manual.

I rewrote the article to reflect the concerns of webmasters and article marketers today. Feel free to reprint it on your blog, with the resource box intact.

Article Marketing Tips: How To Beat Google’s Duplicate Content Filter

If you have any interest in getting high search engine rankings for your website (and who doesn’t) you’ve probably been sold the idea that writing and publishing your own articles will do it for San Jose SEO.

Here’s why that’s not entirely true.

Imagine the following scenario…

You write an article around a keyword or keyphrase you want to rank well for.

You submit that article to all the article submission sites and directories and ezines you can find.

Your article gets published in hundreds of places.

You now have hundreds of links pointing back to your main site…

But your own site never shows up in the top ten results for that particular keyword or keyphrase.

Instead, you find that there are lots of other sites carrying your article that rank better than yours.

You’ve completely missed out on an excellent opportunity to get high rankings for your keyword or keyphrase.

Even worse… you just handed your precious keyword-rich content on a platter to possible competitors who happened to publish your article on their website and may have lost some of your most targeted visitors and sales to them.

Google’s Duplicate Content1

So where did you go wrong?

Your mistake lay in using your article for entirely the wrong purpose. You failed to use the power of article marketing to give your site an unbeatable advantage over others.

Here’s how to use your articles the right way to boost your search engine rankings.

1. Publish Unique Content On Your Website

When you make an article available for reprint, the article, by virtue of it being published on hundreds of other sites, now no longer qualifies as unique (the operative word here) content.

Google’s duplicate content filter will make the more authoritative sites that publish your article rank higher than yours for the keywords your article is optimized for.

Instead of making your article the main course, use it as an appetizer to direct search engines and readers to a unique, optimized report or white paper on your website, and you’ll see dramatically different results.

2. Use Your Article As Spider Bait

Think of your articles as simply the conduit that leads search engines to your website.

Publishing your articles all over the web is like leaving scraps for a puppy (a.k.a. the search engines) that follows them all the way back to the kennel (a.k.a. your website) where it can feast on the main course – your unique content.

3. Use Keyword-Rich Anchor Text In Your Resource Box

Use your primary keywords or keyphrases in the anchor text of the article resource box that contains a link pointing back to your unique content San Jose SEO Expert.

This will create hundreds of keyword-rich links pointing back to the well-optimized report on your website, and boost your keyword ranking of your choice.

Follow the steps above and you can use your content the right way to beat Google’s duplicate content filter.

Getting The Best Out Of Small Business Search Engine Optimization

SEO San Jose

As the owner of a small business, one of the main and constant challenges you will face is the need to keep business and operational costs low and income and revenue streams high. With the advent of modern technology like the internet, it has become easier to get some publicity for your small business but this publicity has to be sought smartly and wisely. One of the tools with which your website can be given greater publicity and visibility is with the use of small business search engine optimization SEO. In fact, it would not be wrong to say that small business search engine optimization is a critical business aspect.

Big search engines like Google have their own specific tools and applications that can be used by you to foster good small business search engine optimization. Google Local, for instance, accepts applications from local businesses and websites. So for people in the same geographical location as your business, a search conducted on Google Local will yield details of your website.
SEO Expert San Jose
Keywords are another facet that helps in good small business search engine optimization. Keywords are nothing but the collection of words that people normally type into search engines when they are looking for something. Thus “silk quilts” will yield different results from “hand embroidered quilts”. You should thus surf the internet to look at the searches that people are conducting and see how you can optimize your website to pop up when specific keywords are typed in to search engines.

Small business search engine optimization can also be helped greatly by giving details of your contact address and telephone and so on. People may land on your website after conducting a business search but if they have no immediate contact details, they may leave your website equally quickly as well. Needless to say, prompt responses can also be a great follow up to all the San Jose SEO expert methods you use!

Apart from free listings by websites, there are also many online telephone or business directories. Some of them offer free listing as well. This is a good source to tap into for small business search engine optimization. Ensure you have found such online telephone directories and got your business listed. Some of the directories may offer enhanced small business search engine optimization services like a short profile on your company and a link to your website.

Your website needs to be spruced up in order to “match” with the searches that people are conducting when it comes to small business search engine optimization. So instead of saying “home page” on the website, can you think of making it more relevant like “embroidery on our silk quilts”?

Small business San Jose SEO expert is not a high investment activity. In fact, with a bit of time, effort and training, you can, as a small business owner, carry out small business search engine submission yourself. You do not have to hire high paid professionals to do this activity for you.