How To Get Your Competitors To Link To You


Remember how I tom-tommed the fact that we got our new domain from PR0 to a very healthy PR5 in under two months? Actually, it was less than two months because we didn’t get started on the linking till a month after we bought it. But never mind that.

The fact is that we used very sound techniques to make that happen. And it was no fluke. We can keep doing it again and again and again… for all the clients who entrust their SEO Company San Jose CA to us.

Among the most effective techniques that helped us build QUALITY links to our website was the use of press releases. In fact, using an SEO optimized press release is such a powerful method of building links that I now recommend it to all our clients.

Just a single press release helped us build links not only from high-PR press release sites but also from competitor sites where our news was syndicated.

Competitor Sites? How did We do That?

Well here’s the secret (if you want to call it that). One of the best sites to submit your press release is on PRweb. Using the $80 option, you can get your release syndicated through Yahoo! News so that it gets picked up and syndicated on a lot of other sites related to your theme or topic.

Result: You can get up to hundreds of theme-relevant links pointing back to your site in just a few hours after your press release has been syndicated. Many of these sites could be your competitors.

Imagine having your competitors working to build links to you. What more effective link-building tactic could there possibly be?! :-)

Of course, once your link on Yahoo! News vanishes, your link popularity (and PageRank) could drop. But that didn’t happen to us, because we always build redundancy into our link campaigns. So we simultaneously carry out article marketing and directory submissions to build links.

SEO Company San Jose CA are touting press releases as the new “blog and ping” alternative to getting indexed? I wouldn’t go so far as to call them that. But if you want to build quality backlinks, create publicity, and boost your reach and influence, press releases may be just the tool your business needs.

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